ASOS app users in Australia and elsewhere received a alarming push notification on 6 October 2026, in what looks like a hack of the online fashion retailer. The message warned of a data breach and threatened to leak customer data.
Users expressed serious worry on social media, with outlets including News.com.au, Nine.com.au, the BBC, and the ABC reporting significant public alarm. ASOS has yet to confirm the extent of the breach or how many customers are caught up in the incident.