Stan Sport has landed the English Premier League broadcast rights in an A$800 million agreement. The Australian reported that Nine, the parent company, registered an expensive blunder with the acquisition of rights. The rights deal ensures the Premier League available on Stan Sport.
Nine runs Stan Sport. The deal is described as a massive wager that the EPL can fuel subscriber growth for the streaming platform. The Australian described the move as an own goal, a term for a painful misstep.
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